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Posted Apr 20th 2008 4:13PM by Michael Harley
Filed under: Car Buying, Plants/Manufacturing, Chrysler, Dodge, Jeep
With Project Genesis in full swing, new revelations from Steven Landry, Chrysler executive vice president for North American Sales, have shed some more light on the corporate strategy to trim waste and turn the company around. As of now, dealers are under the belief that the automaker intends to cut its lineup by one-third to one-half. Supporting that assumption, Landry told a crowd at Northwood University that "twins" -- vehicles built on the same platform yet are sold under different brand names -- are out (think Jeep Liberty / Dodge Nitro). As Chrysler has more than a handful of twins, sold under several different brands, their dilemma will be in choosing which twin gets the axe, and which gets to survive.
Liberty/Nitro (Nitro said to be dead)
Durango/Aspen (Aspen might go, Durango to be based off of next gen GC)
Avenger/Sebring (heard new designs are coming to both)
Charger/300/Magnum (already dead)/Challenger (shortened LX, will not go, obviously)
Caliber/Compass/Patriot (compass is said to be gone)
Caravan/Town & Country (neither will go according to Joe here at DF)
Grand Cherokee/Commander (Commander already dying, GC to take styling cues)
I think we all know which ones should be cut. But here's my thinking, I do not think either the 300 or Charger should be cut. I think both should stay.
I don't think the vehicles sharing platforms that REALLY differ are gonna go, but I'm glad they are doing this.
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Chrysler, cutting lineup, won't sell twins anymore
