Fiat Chrysler Automobiles has new name, logo

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01-29-2014, 10:18 AM

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Fiat Chrysler Automobiles has new name, logo

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The question of what we'll call the new, combined empire of Fiat and Chrysler has been answered - the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company will be organized in the Netherlands, meaning its full name is Fiat Chrysler Automobiles N.V. For those interested in such things, shares will be traded in the new company on both the New York and Milan stock exchanges.

Sergio Marchionne, one of the masterminds behind combining the two manufacturers, had this to say in an official statement:

"Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."

As part of the reorganization, FCA has adopted the logo, which you can see inset to the right. It's devoid of any real meaning or history for either brand - there are no hidden pentastars or blue blocks that might favor one organization. Expect to see the new logo soon, as Fiat and Chrysler have announced that it will be put into use before the reorganization is complete.

Have a look below for press releases on both the reorganization and the new logo.Continue reading Fiat Chrysler Automobiles has new name, logo

Fiat Chrysler Automobiles has new name, logo originally appeared on Autoblog on Wed, 29 Jan 2014 11:03:00 EST. Please see our terms for use of feeds.

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