Price negotiation after dealer discount?
 

Hi gurus,

I am new to Pacifica area and am considering to buy one. I found my local dealer gives 2017 lots of huge discounts. For example: This one has MSRP of $39,000 and dealer gives $4,500 discount in addition to other discounts. In total the list price is already 6,500 OFF 39,000. I am wondering if I can still negotiate 5-10% off in this case. It is not saying I am greedy. But the car market is too dark and many dealers try to rip customers and I don't know what the reasonable margin is to them. They deserve to earn money but I don't want to be fooled. Usually what is the reasonable price for a Pacifica?

Thanks,