Filed under: Sedan, Marketing/Advertising, Videos, Chrysler


Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Of course, we already know how the 200 drives. Jonathan Ramsey delivered an early taste, while Steven Ewing amassed over 1,500 miles on a 200S AWD during a two-week stint with the sleek sedan, with the former complimenting the new car's fit and finish and the latter calling it an "infinitely better product." And indeed, you, the customer, have already voiced early support for the sleek four-door, with over 17,000 orders during its first two days on sale.

This has all happened before the 200 has really even graced our TVs or Facebook feeds in any significant way. But considering this early success, you can imagine the degree of pressure on the advertising team to come up with a campaign that will help the 200's ever-increasing momentum.

We sat down with Chrysler Group's global director of brand advertising, Marissa Hunter, to find out just what went into the 200's initial advertising blitz, known as Born Makers.Continue reading Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

Chrysler releases Born Maker ad campaign for 2015 200 [w/video] originally appeared on Autoblog on Fri, 06 Jun 2014 15:00:00 EST. Please see our terms for use of feeds.



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