Filed under: Marketing/Advertising, Chrysler



Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, regarded by Adweek as the "branding engine" for the American automaker.

François is the brain behind the "Imported from Detroit" marketing campaign, as well as the "Halftime in America," ad featuring Clint Eastwood. According to Adweek, François and his creations have been integral in Chrysler's resurgence in the market.

Others awarded at this gala included Tim Palen of Lionsgate for his work in promoting The Hunger Games, Lisa Mann of Mondelez International for the centennial celebration for Oreo cookies, and Leslie Berland, who spearheaded the social media initiative for American Express. Yet, it was the Chrysler marketing chief that took top honors, and we look forward to the American automaker's ads in the year to come.Chrysler's got a Grand Brand Genius on its hands originally appeared on Autoblog on Mon, 03 Dec 2012 08:28:00 EST. Please see our terms for use of feeds.



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I don't care what kind of a genius he is or how he spells his name: if the cars aren't any good, people won't buy them.