Filed under: Marketing/Advertising, Chrysler, Read This



Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.

As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history. Hemmings has an excellent recap of that history, from its development in 1962 by a Chrysler ad agency through to its temporary discontinuation during the disastrous marriage between the American company and Daimler-Benz, and then on to its revival during the time the automaker regained its independence.

If you've been a fan of Chrysler and its brands over the years, you're going to want to give this piece a read. Head over and take a look.Fiat Chrysler quietly sends Pentastar logo out to pasture originally appeared on Autoblog on Wed, 05 Nov 2014 08:00:00 EST. Please see our terms for use of feeds.



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