Chrysler will further tout its connection to Mercedes beginning with the launch of the Sebring convertible. Well, gee, the Mercedes DNA is fairly oozing off the Sebrings, isn't it Underwhelmed by the Sebring sedan's sales performance thus far, Chrysler has decided to move the image for the entire brand upmarket. The idea is to play up the idea of "German Engineering" while also emphasizing that Chrysler is the premium American offering under the DCX tent. Ultimately, the goal is to attract customers from Toyota and Honda, which are also seen as premium-engineered vehicles.
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